Serviced residence and hotel owner-operator The Ascott will open four new properties in its home base of Singapore this year.
The first of the four properties to open this month is Lyf Funan Singapore, followed by Citadines Balestier Singapore and Ji Hotel Orchard Singapore, while Citadines Rochor Singapore is slated to open in December.
“We are confident that our new properties will appeal to both business and leisure travellers given their excellent locations surrounded by commercial buildings, tourism attractions, and innovative retail hubs,” said Ervin Yeo, Ascott’s regional general manager for Singapore, Malaysia and Indonesia.
Lyf Funan Singapore is the first property under Ascott’s Lyf co-living brand. Located in Singapore’s Civic and Cultural District, Ascott said it is targeting the new space at millennials. The property will “offer a dynamic environment for social networking, collaboration and community building”.
Ascott’s new Citadines Balestier Singapore property is near the Novena MRT station (Singapore’s metro system). Apart from sitting atop a three-story retail podium, Ascott says the new hotel offers an array of shopping and dining options and is a short drive to the Orchard Road shopping district and the Central Business District.
Ji Hotel Orchard Singapore, which Ascott is managing, is Huazhu Hotels Group’s first property outside China where it has over 4,000 hotels, including over 600 Ji Hotels. It’s located next to the Orchard Road shopping street and is within walking distance of Dhoby Ghaut MRT Station and Plaza Singapura (a shopping mall), says the hotel.
Ascott says Citadines Rochor Singapore will be part of an integrated development that will also comprise a retail podium called Tekka Place. The serviced residence is next to the Ophir Rochor Corridor and the Beach Road area – emerging commercial hubs with large-scale integrated developments and recreational spots. MRT lines are within walking distance, according to Ascott.
The company says that in order to meet rising demand for short-stay accommodation, Lyf Funan Singapore, Ji Hotel Orchard Singapore and Citadines Rochor Singapore will have the flexibility of taking in daily stays under full hotel licences. Guests can now book rooms at Lyf Funan Singapore and Citadines Balestier Singapore on Ascott’s website.
Next year, Ascott will open its first Citadines Connect property in Singapore. Citadines Connect City Centre Singapore is close to the Dhoby Ghaut MRT station and Plaza Singapura (a shopping mall). Ascott says this property caters to “highly mobile business travellers” who are looking for “convenience, fuss-free services, online connectivity and recreational experiences”.
Besides Citadines Connect City Centre Singapore, Ascott is slated to open Citadines Raffles Place Singapore, Lyf Farrer Park Singapore and Lyf one-north Singapore in the next two years.