Malaysia Airlines’ Enrich loyalty scheme has launched a new promotion offering business class customers automatic Gold tier status within the programme.

The offer is valid for passengers travelling:

  • from London to Australia or New Zealand in business class booking classes J, C, D and Z, and Business Suite booking classes F, A and P
  • from London to Southeast Asia in business class booking classes J, C and D, and Business Suite booking classes F and A.

Tickets must be booked by September 16 to qualify for the promotion, for travel before July 30, 2020.

Blue and Silver Enrich members fulfilling the requirements above will be upgraded to Gold (equivalent to Oneworld’s Sapphire tier), while existing Gold and Platinum members will receive 50,000 elite miles.

Commenting on the news Daniel Bainbridge, Malaysia Airlines Regional Manager for UK and Europe, said:

“We are absolutely thrilled to launch this campaign and have the opportunity to showcase our excellent product. This stunning opportunity to experience exotic locations such as Bali and Brisbane while being rewarded with ‘Gold’ status is an unmissable opportunity for Malaysia Airlines passengers old and new.

“We look forward to displaying the wide array of benefits that our Enrich frequent flyer programme offers to UK passengers travelling to Australia and South East Asia, including access to our unrivalled Golden lounges.”

Malaysia Airlines recently rebranded its existing first class suite product as a premium Business Suite, in an attempt to attract corporate customers whose travel policies exclude first class travel.

For more information on the promotion, visit malaysiaairlines.com/fasttracktogold