Accor Ambassador Korea plans to launch its first Sofitel Hotel & Serviced Residences in Songpa, Seoul, in 2021.

The hotel and serviced residences will feature 563 rooms and suites, an all-day-dining restaurant and bar as well as meetings and events space. Leisure facilities include an indoor swimming pool, outdoor Jacuzzi, fitness facilities, a spa and a kids’ room. The hotel will be connected to an office building in a commercial tower.

The new hotel will be adjacent to the local Jamsil subway station and overlook Seokchon Lake Park. It will also be close to the 123-floor Lotte World Tower which has a shopping mall, duty-free shops, an aquarium and theatre. The amusement park, Lotte World, is a short walking distance while Gangnam Business District and Coex Convention and Exhibition Center are easy to access, said the hotel.

Sofitel is part of Accor, a hospitality group with 4,900 hotels and residences across 110 countries.

“Sofitel is an ambassador of French style and culture. The development of Sofitel Ambassador Seoul Hotel & Serviced Residences represents our commitment to growing Accor’s collection of luxury and premium brands in South Korea. The Sofitel brand exudes a refined and understated sense of modern luxury with a touch of French decadence in the heart of Seoul,” said Patrick Basset, chief operating officer, Accor, upper southeast and northeast Asia and the Maldives.

Accor Ambassador Korea is a joint venture company built in partnership with Accor and the Ambassador Hotel Group. The company currently operates 24 hotels in seven cities in South Korea through management and franchise contracts. Its portfolio of brands include Pullman, Grand Mercure, Novotel Suites, Novotel, Mercure, Ibis Styles, Ibis, and Ibis Budget.

Business Traveller Asia-Pacific has asked Accor Ambassador Korea for renderings of the new property. The image used in this story is of a room in the Sofitel Hotel in Beijing, China. /