Premier Inn has announced plans for its fifth Reading property, to be located on Hosier Street close to the town’s Hexagon Theatre and Oracle Shopping Centre.

The 101-room hotel, bar and steakhouse is set to form part of the proposed redevelopment of the southern section of Reading’s Broad Street Shopping Mall.

According to the brand’s parent company Whitbread, the new property “will play an important role in Reading Borough Council’s ambitions to improve the quality of Hosier Street”.

The development follows the imminent openings of two Premier Inn properties in the nearby towns of Winnersh (August 16) and Wokingham (autumn 2019).

Commenting on the news Stuart Rose, Acquisition Manager, North East, Midlands, East and Northern Ireland at Premier Inn said:

“Securing Hosier Street for a new Premier Inn is very exciting for the business. This deal, along with the two new sites which will begin welcoming customers by the autumn, reflects the strong demand for Premier Inn bedrooms from our customers, who want to stay in and around Reading for business or leisure trips throughout the year.

“Reading is an important commercial centre in the Thames Valley and south of England, and this is only set to increase with the arrival of Crossrail providing a direct link into central London from its terminus at Reading Station.

“With direct connections to other UK cities, such as Bristol, Birmingham, Manchester and Newcastle, Reading is becoming a major transport hub and we’re proud to be investing in the city’s continued growth.”

The group currently operates four hotels in Reading – Premier Inn Reading Central, Premier Inn Reading Caversham Bridge, Premier Inn Basingstoke Road, and Premier Inn Reading South.