Accor, in collaboration with Global Premium Hotels Limited (GPHL), is set to add 15 new hotels to its Singapore network. This will take Accor’s network to 30 hotels and 7625 rooms in Singapore, thereby further strengthening the hospitality brand’s presence in the region.
Commenting on this new development, Michael Issenberg, chairman and chief executive officer, Accor Asia Pacific said, “Accor’s strong presence in and understanding of the Singapore market will be complemented by these additional hotels and with our proven expertise in mid-tier and economy hotel operations, we hope to bring added value to the owners.
“This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels/1,621 rooms.”
Out of these 15 properties, 13 are trading under the existing Fragrance Hotel brand and two trading under Parc Sovereign Hotel brand.
The 15 hotels will undergo major refurbishments and will be rebranded as one Mercure, one Ibis Styles and thirteen Ibis Budget hotels. Following this addition, Accor will have 3,357 rooms in the luxury and premium space in Singapore, 1,840 in midscale and 2,428 in economy.