Ride-sharing company Uber is testing a monthly subscription plan that would including discounted transportation via automobiles and free rides on bikes and scooters, as well as use of Uber Eats.
TechCrunch reports that the service being rolled out in San Francisco and Chicago costs $24.99 per month and includes ride discounts and use of JUMP bikes and scooters as well as Uber Eats food delivery.
Other plans being tested by Uber have lower prices and more limited benefits, such as free Uber Eats deliveries only when a minimum dollar amount of food is ordered.
Both Uber and rival Lyft now offer subscription-based plans that feature discounted rates on ride-sharing. However, this is Uber’s first experiment with combining all of its various features under a single monthly subscription.
“A challenge in the micromobility space is product differentiation and brand loyalty, so this is a smart way for Uber to get customers to fully commit to its multimodal platform,” writes TechCrunch’s Megan Rose Dickey.
“Imagine you’ve bought Uber’s monthly combo pass and are looking for a bike or scooter. You walk by a Lyft bike, but then open up your Uber app to see a Jump bike isn’t all that far away. My bet is that you’d walk a bit more for that bike since you’ve already paid for it.”