United Airlines has confirmed that all five of its daily services between New York Newark and London Heathrow will soon feature the carrier’s Polaris business class and United Premium Plus seats.

As previously reported, United is in the process of reconfiguring 21 of its B767-300ERs with a new premium-dense layout.

From September 15 the carrier’s reconfigured B767-300ER aircraft will operate on all frequencies on the route, offering 46 United Polaris seats and 22 United Premium Plus seats directly behind the Polaris cabin.

United said that the move means it will offer more business class seats between London Heathrow and “the New York area” than any other US carrier.

The reconfigured cabins see the number of Polaris seats on the aircraft increase by over 50 per cent, from 30 to 46.

The aircraft will also offer 47 Economy Plus seats, and 52 standard economy seats.

The United Polaris brand was unveiled in 2016, and has gradually been rolled out across the carrier’s long-haul aircraft, alongside a network of new Polaris lounges.

The Premium Plus seat meanwhile was launched last year, and again has gradually been rolling out across United’s long-haul network.

Commenting on the news United’s managing director Sales for UK and Ireland, Bob Schumacher, said

“In reconfiguring our aircraft and adding a new class of service, we are committed to making United the airline that customers choose to fly.

“We have seen a significant increase in customer demand for premium seats and we’re excited to be able to expand the number of seats on all of our flights between London Heathrow and our New York/Newark hub.”