Onefinestay, the Accor hotel group’s Airbnb-style home sharing company, will continue to have the company’s full support despite a bumpy start, the subsidiary’s CEO says.
Travel Weekly reports that Onefinestay, which includes a portfolio of high-end villas and homes in resort communities, has not been profitable since Accor acquired it in 2016.
But CEO Thomas Girard said the hotelier is committed to seeing Onefinestay – which has doubled the number of properties it works with from 2,500 to 5,000 – grow and succeed.
“Assimilating any new business is a process,” Girard said.
“Private rentals have a distinctive business model, combined with KPIs (key performance indicators) that contrast greatly with those measured traditionally in hotels.
“We have spent the past year consolidating the business, ensuring that we are customer-centric in everything we do. We are now focused on ensuring consistency and exceptional quality while at the same time improving our margins and growing sustainably.”
One of the major changes undertaken by Onefinestay is splitting its portfolio into a City Collection – including properties more likely to appeal to business travellers – and a Villa Collection.
The company also has made it easier for travel agents to book stays and offer a high level of customisation driven by requests made via the Onefinestay app.
Encouraging loyal Accor customers to rent with Onefinestay “is an opportunity to keep high-value guests within the Accor ecosystem,” Girard added.