Marriott opens first Aloft property in Spain

15 Jul 2019 by Mark Caswell
Aloft Madrid Gran Via

Marriott has launched its select service Aloft brand in Spain, with the opening of the Aloft Madrid Gran Via.

As the names suggest the property is located just off the capital’s Gran Via, close to the Callao and Santo Domingo metro stations and the city’s Plaza de Espana.

The hotel has been designed by the Rockwell Group, and features 139 rooms with free wifi, keyless entry and 49-inch TVs, as well as a rooftop splash pool, and signature brand facilities Recharge fitness centre, 24-hour Refuel café, Remix lounge and Wxyz bar.

According to Marriott the property’s “free-flowing design embraces the ‘glitch’ design trend to aestheticize digital or analog errors, materialising in design details from distorted city art throughout the public spaces and guestrooms”.

Aloft Madrid Gran Via

Rockwell’s Eliza Rodriguez also said that the design had been inspired “by the idea of seeing the city and its people through a kaleidoscope, rendering the resulting images as pixelated, blended, and multifaceted, to create dynamic moments throughout the hotel”.

Marriott now has over 20 properties in the Madrid area, under brands including AC Hotels, Aloft, Autograph Collection, Courtyard by Marriott, Westin and Marriott Hotels and Resorts.

Aloft Madrid Gran Via join 160 Aloft properties across 25 countries, including the recently opened Aloft Dublin City. Forthcoming locations include The Hague and Munich.

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