Marriott International has announced plans for the first W property in Argentina, located in the Puerto Madero district of Buenos Aires.
The 150-room W Buenos Aires will be housed within a 34-floor mixed use tower, and is expected to open 2024.
The group said that the property would be designed by Uruguayan architect Carlos Ott and local studio BMA, and would draw upon “the city’s culture, heritage and devotion to forward-thinking design and growth”.
There are few details about the hotel at this stage, but Marriott confirmed that W Buenos Aires would offer “a lively mix of meeting space, restaurants and a rooftop bar with sweeping views of the city”.
Puerto Madero is a regenerated dockside area on the eastern side of Buenos Aires, which is also home to the Buenos Aires Ecological Reserve. Existing hotels in the area include the Hilton Buenos Aires and the five-star Hotel Faena.
Commenting on the news Laurent de Kousemaeker, Chief Development Officer, Marriott International, Caribbean and Latin America, said:
“We are thrilled to be working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development, as Puerto Madero is one of Buenos Aires’ most sought-after neighbourhoods.
“Puerto Madero is poised to become one of Latin America’s coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability.”
The W Buenos Aires will join six other properties under the brand in Central and South America – W Bogota, W Costa Rica, W Mexico City, W Panama, W Punta de Mita and W Santiago.
