Intercontinental Hotels Group said that it continues to have “strong momentum” for its Avid hotels brand, with nearly 50 projects approved or under construction, and over 180 hotels “set to open in the coming years”.
The group opened its first Avid property last summer in North Oklahoma City, and this week has seen the addition of two hotels in Tulsa and at Oklahoma City airport.
Nine further properties are expected to open throughout the US before the end of the year, in destinations including Lancaster (Pennsylvania), Beaumont (Texas), Grovetown (Georgia), Perry (Georgia), Monona (Wisconsin), Orlando (Florida), Midland (Texas), Portland (Texas) and Yukon (Oklahoma).
Last year IHG announced an agreement to open 15 Avid properties in Germany, with the first confirmed location at Frankfurt airport.
Commenting on the news Jennifer Gribble, vice president, Avid hotels, IHG, said:
“In partnership with Champion Hotels and Hi-Tech Hospitality, we are excited to grow from one to three Avid hotels properties now open.
“The impressive construction timeline is a compelling proof point of owner belief in the brand and strong consumer demand for a hotel stay that is laser-focused on the amenities and experiences that are most important, like a great night’s sleep, cleanliness and a fresh cup of coffee with a balanced breakfast offering.”
Avid’s brand values are “Fresh, Frank and Fair”, and IHG says that Avid “is designed for travellers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand”.
