Taking a foot forward in the luxury hospitality segment, Airbnb introduces Airbnb Luxe that focusses on offering unique properties with dedicated trip designers to arrange bespoke experiences and services.

This luxury segment provides more than 2000 homes around the world such as homes in New Zealand and South Africa, castles in France and historic villas in Tuscany. Travellers can also enjoy beachfront luxury at The Fleming Villa in Jamaica. Other properties are in London like the Kensington oasis or Sloane Square penthouse, and a French Country estate, in Los Angeles

Airbnb Luxe properties feature an high-end designs, spaces that accommodate groups, chef-grade appliances and proper amount of bathrooms corresponding to each bedroom.

As stated earlier, Airbnb Luxe properties come with a trained trip designer who will ensure the stay is designed according to the traveller’s needs. The trip designer will  offer services such as smooth check-in and coordinating for local bespoke experiences and activities.

Brian Chesky, Airbnb co-founder, chief executive officer and head of community said, “Today’s luxury traveller is craving more than just high-end accommodations. They seek transformation and experiences that leave them feeling more connected to each other and to their destination.

“With Airbnb Luxe we are applying the same approach we have used since we launched Airbnb more than 11 years ago; creating local, authentic and magical travel moments now in amazing places to stay and to reimagine the way people think and experience luxury travel.”


Aneri Shroff