Air France KLM and Accor have launched a new loyalty partnership, allowing members to earn both miles and points when flying or staying with the two companies.
The “double dip” Miles + Points partnership sees members earn 0.5 Le Club Accorhotels points per Euro spent on flights operated by Air France or KLM (in addition to the regular miles accrual within the Flying Blue scheme), and one Flying Blue mile per Euro spent on stays at Accor properties (in addition to the regular points accrual within Le Club Accorhotels programme).
To take advantage of the new benefit, members must first link their Flying Blue and Le Club Accorhotels accounts within the relevant sections on the group’s websites. They will then automatically receive both miles and points on subsequent flights or hotels stays.
There is also the option to convert miles to points and vice versa – 4,000 Flying Blue miles can be exchanged for 1,000 Le Club Accorhotels points, and a minimum of 2,000 Le Club Accorhotels points can be converted into 1,000 Flying Blue miles.
Commenting on the news Benjamin Smith, CEO of Air France KLM said that adding more options to earn and redeem Flying Blue Miles was “a key driver” for the development of the Miles + Points partnership, while Sebastien Bazin, Chairman and Chief Executive Officer of Accor said:
“The partnership between Air France KLM and Accor has been enhanced for the benefit of our most loyal members. It brings together two formidable players in global tourism and rewrites the rules of loyalty building.
“The radical transformation of Accor’s lifestyle loyalty programme, embodied by the future brand ALL – Accor Live Limitless – will bring to life our “augmented hospitality” strategy and extend beyond mere hospitality and into the day-to-day lives of its members.
“This major partnership will contribute to realizing this promise, leveraging the international footprint of both Groups.”