Hyatt has announced plans to introduce its newly-acquired Alila brand in Europe, with a development in La Gruyere, western Switzerland.
The group acquired Alila when it purchased lifestyle hotel management company Two Roads Hospitality last year, and will add Alila La Gruyere to the portfolio when it opens in 2023.
The hotel will overlook a lake in Pont-La-Ville, a municipality in the district of Gruyère in Switzerland’s Fribourg canton, and forms part of the Golf Resort La Gruyere development.
It will feature 85 hotel rooms alongside “generous spa, conference and meetings facilities, various food and beverage outlets, 27 hotel residences, 105 private primary and secondary residences and a world class 18 hole golf course remodeled by Robert Trent Jones Jr”.
Commenting on the news Guido Fredrich, Hyatt’s regional vice president of development for Europe, said:
“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère with its medieval Gruyères town is a great location for a brand that embodies a contemporary expression of centuries-old traditions.
“Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences.”
Hyatt describes the Alila brand as offering “the combination of innovative design and luxury in unique locations, set apart by an unprecedented level of private space, crafted artisanship, personalized hospitality, and bespoke journeys”.
The brand currently operates around 20 properties in Indonesia, India, China, Cambodia, Malaysia, Oman and the US.