W London Leicester Square completes 'tech-based transformation'

14 Jun 2019 by Jenni Reid
W London

Marriott’s W London hotel has completed a multi-million pound renovation of its 192 rooms and suites.

The Leicester Square property said it represented a “tech-based transformation” which has introduced ‘DigiValet’ – a system that allows guests to control their check-in, room lighting, temperature and music through tablets.

The nine-year-old hotel has partnered with music company Kobalt to feature playlists by up-and-coming local artists, while the tablets will also display dining and entertainment suggestions.

Rooms were revamped by architects Concrete and graphic designers Kraus Architects, and include feature walls, disco balls and a striking spiky pillow by artist Jack Irving, pictured above.

W London WOW Suite living room

The hotel features a spa, bar, meeting spaces and gym.

It also offers a Whatever/Whenever service, providing a 24-hour ‘Insider’ concierge that provides whatever guests want, whenever they want it (as long as it’s legal).

Marriott is looking to incorporate new tech products into several of its hotels.

Last year the Charlotte Marriott City Centre in North Carolina installed Amazon’s voice assistant Alexa into guest rooms to mixed responses, with some touting the conveniences of the ‘Alexa for Hospitality‘ programme but others raising privacy concerns.

Amazon’s Alexa checks into first Marriott hotel

The Marriott Irvine Spectrum in Los Angeles has also rolled out Alexa, as well as introducing gadgets such as touchscreen digital shower doors.

W Hotels is a lifestyle brand by Marriott with 55 properties around the world.

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