Virgin Atlantic is now part of Bluebiz, a rewards programme for small- and medium-sized enterprises which also includes KLM, Air France, Delta and Kenya Airways.
The scheme allows SME corporate customers to earn and spend ‘blue credits’ on flights with all partner airlines.
The credits are worth £1, and can be spent on the full cost of future flights, including taxes and surcharges, with no limitations on booking classes.
Virgin said it is closing its existing SME programme Flying Co on July 1, though any flights booked before that date will still earn Flying Co miles.
Members can continue to spend their Flying Co miles until December 31, 2020.
Oliver Byers, Virgin Atlantic’s Senior Vice President for Sales and Customer Loyalty, commented: “We’re delighted to partner with Air France-KLM to offer our customers a best in class loyalty programme.
“By joining Bluebiz, our customers will now be able to earn and burn across Virgin Atlantic as well as our partners KLM Royal Dutch Airlines, Air France, Delta Air Lines and Kenya Airways.
“We’ve seen significant growth in the SME sector and can’t wait for our customers to be able to take advantage of this exciting loyalty programme.”
Bluebiz has over 200,000 members across 125 markets.