Hilton has confirmed details of the second property to be developed under its urban “micro-hotel” brand.
Motto by Hilton Atlanta Old Fourth Ward joins a development in London’s Marylebone district, and is expected to open in 2021.
The 125-room property will form part of the mixed-use Waldo’s development, which will also feature food and beverage, commercial and residential space.
Rooms will average around 15 sqm, with “space-saving features” including wall beds, multi-use furniture and “segmented shower and toilet stalls”.
They will feature the group’s Connected Room technology, allowing guests to control temperature, lighting, TV and other facilities from the Hilton Honors mobile app.
The Commons community hub will offer different seating options, “convenient power plugs”, and coffee, bar and check-in facilities.
Often referred to as “O4W”, the Olf Fourth ward of Atlanta is home to Martin Luther King Jr’s childhood home, Ebenezer Baptist Church and the Jimmy Carter Library and Museum, as well as Ponce City Market.
The Motto by Hilton brand was launched last year, with a 87-room property expected to open in London’s Marylebone in 2020. At the time of the launch the group said that its research showed many hostel-goers did not want to share rooms with strangers and wanted an enhanced hostel experience.
Hilton said that “Additional deals are in various stages of development in prime urban locations around the world such as New York City, Lima, Copenhagen and Mexico City to name a few”.
Commenting on the news Tripp McLaughlin, global brand head, Motto by Hilton, said:
“The Old Fourth Ward neighborhood of Atlanta is rooted in culture and history and is an exciting market to introduce Motto by Hilton.
“One of our brand pillars is ‘inviting and local’; Motto invites guests and locals in through an authentic and social atmosphere with thoughtful design that uniquely weaves into the fabric of a neighbourhood, and this project aligns perfectly with our vision.”