OYO has announced a strategic partnership with Ctrip – China’s largest online travel aggregator. This partnership will enable both companies to collaborate on multiple platforms and offer access to customers of both brands, online-to-offline services integration, data operation, and branding.
OYO believes that this collaboration will help Ctrip to leverage on OYO’s “low-cost assets.” Likewise, the Indian hospitality giant will benefit from Ctrip’s distribution network.
This partnership will also involve OYO Jiudian (Hotels) and Ctrip working on aspects such as offering marketing support, improving customer traffic to the hotel’s listing and streamlining operations through bookings on Ctrip.
Sam Shih, chief operating officer, OYO China said, “As China’s second-largest hotel chain, we are determined to soldier on in our mission of creating quality living spaces and the exceptional reach that Ctrip enjoys as China’s largest OTA will steer us closer to travellers who can choose from OYO’s 10,000 hotels in the country located across 320 cities. We look forward to working together and transforming China’s hospitality industry.’’