German luxury brand Deutsche Hospitality has announced robust expansion plans across the Middle East— around 250 properties are expected to be open by 2024 worldwide. The UAE, Oman and Saudi Arabia will form a major part of the hospitality group ‘s thriving global network.
Currently, Deutsche Hospitality is gearing up to open its lifestyle brand – Jaz in the City in Dubai. Located in Dubai’s Old Quarter, the hotel is set to launch in 2022. The 253-key hotel will offer a wide range of F&B outlets in addition to three meeting venues and recreational amenities.
Commenting on this development, Thomas Willms, Chief Executive Officer said, “Jaz in the City really comes into its own in places where a unique local cultural scene meets an international audience seeking a particular lifestyle and an inimitable experience.
“We have found just such a venue in the historic centre of Dubai in the United Arab Emirates. The Jaz in the City Dubai will be a lifestyle oasis for locals and travellers alike.”
Egypt is also on the brand’s radar with the launch of three new properties in the region this year. “Steigenberger has developed into one of the major hotel brands operating in Egypt over recent decades,” “We are confident that we can achieve more growth in this market and will be extending our presence on an ongoing basis,” expresses Willms.
At present, Deutsche Hospitality runs two Steigenberger and five IntercityHotel hotels in the Middle East.