British Airways has launched limited-edition jars of Marmite as part of its centenary celebrations.
The 70g jars have been designed to be small enough to be carried in hand luggage without being confiscated under the current restrictions on liquids.
The jars will be offered under an amnesty “swap” at London City airport security this Wednesday (April 30), for larger Marmite jars which cannot be taken in hand luggage.
They will also be available for purchase inflight from May 1, although customers will be paying a premium to get their hands on the limited-edition design – the 70g jar costs £3, around the same price that a normal 250g jar retails for in UK supermarkets.
London City said that an average of six jars of Marmite are being confiscated each day, and forecasts that over 2,000 jars will be seized this year. The airport said that the majority of confiscated food items are donated to local charity Community Food Enterprise.
The new jars are part of a series of partnerships with British brands during BA’s centenary year – the carrier has launched a bespoke Speedbird 100 ale with Brewdog, which is available inflight and in the new craft beer room at the newly opened Club Lounge at New York JFK’s Terminal 7.
British Airways traces its history back to August 1919, when Aircraft Transport and Travel Limited launched the world’s first daily international scheduled air service, between London and Paris. A potted history of the airline can be seen here.