PPHE Hotel Group will unveil Holmes Hotel in London’s Marylebone district on May 22.
The property is currently marketed under the Park Plaza brand (which PPHE operates in the EMEA region), but will be repositioned as the group’s “first premium boutique hotel” following a multi-million pound refurbishment project.
The work has seen the main entrance of the hotel moved from Baker Street to Chiltern Street, “allowing guests easier access to Marylebone’s stylish boutiques, galleries and eateries”.
All 118 guest rooms have been refurbished, as have all of the property’s public areas, with “through subtle flavoured intriguing touch points adding hidden depth to the mystery that runs throughout the historic and modern Sherlock Holmes culture”.
The hotel is housed across four classic Georgian buildings, with facilities including all-day dining restaurant Kitchen at Holmes, three meeting spaces and a gym.
Commenting on the news Boris Ivesha, President and Chief Executive Officer, PPHE Hotel Group said:
“We are excited to open the doors of our first major repositioning project in 2019, the Marylebone located Holmes Hotel London.
“We look forward to welcoming our local neighbours and international guests this spring to showcase our new premium boutique hotel which is reflective of the iconic personality and ambience of Marylebone.
“This opening will be the first of several repositioning projects to be completed this year, with similarly exciting projects in their final stages in Amsterdam, Utrecht and Croatia.”
PPHE Hotel Group recently unveiled a revamped identity for its Park Plaza brand, which it said “exudes style and sophistication, reflecting the brand’s deep understanding of its guests and the locale in which each property inhabits”.
The group will also operate the forthcoming Art’otel London Hoxton, which is set to open in 2023.