United to unveil new livery next week

17 Apr 2019 by Mark Caswell
United's Dreamliner aircraft

United is set to unveil its new livery on April 24.

The carrier announced the date in a post on its official Twitter page, along with the silhouetted image of an aircraft tailfin.

The carrier’s current livery incorporates the globe tailfin inherited from its merger partner Continental Airlines – prior to this United used a “tulip” design.

In December United posted a You Tube video detailing the future evolution of its brand design, in which it said that following feedback from employees, it was “ready to bring more energetic colours to United”.

A month later the carrier unveiled its new uniforms which will be rolled out to over 70,000 employees over the next year.

It’s unclear if the colour palette from these uniforms will carry through to the livery, but the carrier said that “blue represents the heritage and world class brand of United, so blue remains the foundation of our colour strategy – it’s strong, friendly, trustworthy”.

It added that new shades of blue would be introduced alongside the current dark “Rhapsody Blue”, as well as several shades of purple.

Business Traveller will post news on the revamped livery when it is unveiled next week.

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