Qatar Airways is launching a new line of reusable amenity kits for first and business class passengers.
Created by Italian luxury travel bag company Bric’s, the new amenity kits will be given to passengers flying on long-haul and ultra-long-haul routes.
The women’s kit has a new added feature of an adjustable strap that allows the kit to be transformed into a cross-body bag. The men’s kit also has the ability to be reused as a wash bag.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “Our new line of BRIC’s amenity bags is of such high quality that they can be used over and over again and for the first time, our female passengers in first class can enjoy turning their amenity kits into cross-body bags. With our men’s kits doubling up as washbags too, we are further demonstrating our commitment to providing superior, innovative products for our passengers.”
Both versions of the kits come in two different colours. Women’s come in black with red trim or red with pink trim. Men’s come in mustard yellow with navy trim and navy with green trim.
All amenity kits in the new collection feature a range of Castello Monte Vibiano Vecchio skin care products including a lip balm, a hydrating facial mist, anti-ageing cream in business and a night recovery cream in first class.
The kits will also include socks, eye shades, earplugs and Bric’s signature spectacle pouch and hairbrush in first.
More and more airlines have recently rolled out products designed to be re-used after flights such as Etihad’s first class lounge wear which was designed to be worn out and about.
Qatar Airways and the Italian brand began their partnership in 2016 with the creation of a premium amenity kit to first and business class passengers.
Qatar Airways has plans to add a number of new destinations to their network in 2019 including Lisbon, Portugal; Malta; Rabat, Morocco; Langkawi, Malaysia; Davao, Philippines; Izmir, Turkey; and Mogadishu, Somalia.
By Sarah Hallam
