Wyndham Hotels and Resorts has launched a raft of changes to its Wyndham Rewards loyalty programme, including a new three-tier redemption structure.
Previously all award night redemptions cost a flat rate of 15,000 points, but the new structure means that a new 7,500 point tier has been introduced, as well as a higher 30,000 point tier.
It’s not yet clear which properties have moved into which categories, but the change in part follows Wyndham’s purchase of the limited-service La Quinta brand, which has added 900 new hotels where members can now earn and redeem points.
A ‘Go Fast’ option has also been introduced, allowing members to combine points and cash to redeem award nights, from 1,500 points.
The scheme has also added new and expanded non-hotel partners with which members can earn and redeem points, with the ability to earn up to ten points per dollar spent when shopping online with brands including Selfridges, Apple, John Lewis and Partners, and ASOS.
Finally in the next few weeks a new benefits will be introduced allowing members to earn up to ten points per dollar spent when booking tours online through partner Viator, as well as to redeem against tour and experiences from 1,500 points.
Commenting on the news, Eliot Hamlisch, senior vice president of worldwide loyalty and partnerships at Wyndham Hotels and Resorts, said:
“We’re incredibly excited about what these enhancements mean for our members, as they’re a direct response to what they told us they value most.
“As champions of the everyday traveller, our goal is to deliver a simple, generous programme that offers rich, meaningful rewards alongside one of the largest, most diverse redemption portfolios in the world.”