Serviced residence company The Ascott has unveiled a new short stay-focused business hotel brand, Citadines Connect, with debut properties opening in New York and Sydney.
The new line of hotels is a sub-brand of the group’s Citadines serviced residence brand that will have “selected services” including a particular focus on mobile connectivity. Key tech features include the use of mobile device room keys, self check-in kiosks, smart washing machines or laundromats, Google cloud printers and televisions set up to allow guests to stream content.
Rooms are expected to range somewhere between 18 and 21 sqm. Facilities around the properties will include food and beverage “Grab and Go” stations, common pantry areas, meeting pods, lockers and shower rooms, and “Refresh and Recharge” spaces that feature private napping pods with USB charging points. Gymnasiums will also be available 24 hours a day.
“The Citadines Connect brand, which offers contemporary and tech-enabled hotel accommodation in well-connected locations, cater to highly mobile business travellers who appreciate convenience, fuss-free services, online connectivity and recreational experience,” said Alfred Ong, head of global operations at Ascott.
The first two destinations to see the brand will be New York and Sydney. In New York, the company is operating the 125-room Citadines Connect Fifth Avenue New York located close to Times Square. Meanwhile in Sydney, the company’s current Felix Hotel will complete its rebranding to the 150-unit Citadines Connect Sydney Airport in May this year.
Ascott already has its sights set on future properties that will be brought into the Citadines Connect fold, including its Temple Bar Hotel Dublin in Ireland, and The Domain Hotel Sunnyvale in Silicon Valley, California. A number of other cities in Asia-Pacific are also likely candidates for future Citadines Connect hotels, according to Ong.
“We see strong potential for the short-stay segment and hotel rates are rising given the rapid growth in global mobility, bleisure travel and a flourishing gig economy,” said Ong. “More and more skilled professionals are taking on short-term, freelancing and ad-hoc work assignments which require them to travel frequently.
“We will leverage Ascott’s international network and strong management capabilities to bring the Citadines Connect brand to key gateway cities such as Hong Kong, Paris, Seoul and Tokyo as well as popular destinations in Southeast Asia where there is high demand for quality, short-term accommodation.”
Ascott operates more than 140 Citadines properties in 86 cities in Asia-Pacific, Europe, the US and the Middle East.