Accor, in collaboration with sbe, is to open its popular luxury lifestyle brand Hyde in Australia — Accor’s first Asia Pacific market for expansion of its partnership with sbe.  In October 2018, Accor acquired 50 per cent stake in sbe. Under this, the two brands recently introduced a new luxury lifestyle brand called The House of Originals.

Launching this month, Hyde Paradiso, located in Gold Coast, is inspired by LA’s famous Sunset Strip. The venue will focus on offering an elevated lounge and dining experience.

Simon McGrath, Chief Operating Officer of Accor Pacific said, “We are extremely excited to open the first sbe venue for Accor in Australia, on Queensland’s Gold Coast. Our partnership with sbe and its Founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests.

“Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to see and be seen by the sea.”

Other Hyde properties include Hyde Hotel and Residence Midtown Miami and Hyde Beach House Hollywood Florida which will open in Q2 of 2019. The brand’s portfolio will also be expanded into Middle East, with opening in Doha next year.,