Singapore Airlines is giving its in-flight wine menu a major boost with the number of Burgundy variants it will serve on board set to increase by a factor of six.
The move comes as the airline adjusts its wine-sourcing approach to include personal visits to vineyards by its wine consultants, enabling it to offer a greater number of high-quality, small-batch “artisanal” wines.
Travellers flying in Singapore Airlines’ premium cabins will be offered “the widest selection of Burgundy wines in the skies”, the carrier claims, with a total of 47 different labels due to be rotated over an 18-month period.
“Customers can look forward to a new and exciting label delivered on board every two months,” said Betty Wong, Singapore Airlines’ divisional vice president of inflight services.
“During our wine consultants’ visits to the vineyards, we also actively sought out smaller maisons and domaines to bring them into the Singapore Airlines family, thus allowing us to expand the depth and range of our offerings, and satisfy the rising demand for more exclusive Burgundy labels.”
So, what new labels can passengers look forward to?
A full list hasn’t been unveiled, however the airline’s three wine consultants did present some of the wines that will be made available on board “in the coming year”.
These notably entail Grand Cru and Premier Cru labels from Faiveley, Benjamin Leroux, Domaine D’Ardhuy and Domaine de Montille.
Singapore Airlines’ existing wine offering is already noteworthy, the carrier having taken home a silver medal in the Best First Class Sparkling category in Business Traveller’s most recent Cellars in the Sky wine awards for its Dom Perignon 2006 Champagne.
A full list of the award winners can be read here:
Singapore’s flag carrier isn’t the only legacy airline that’s been giving its wine list a notable boost, however.
Cathay Pacific notably added Chateau Montrose’s 2005 vintage to its first class wine list late last year, along with a number of other notable additions.
Meanwhile, Japan Airlines revamped its wine list just this month, notably adding Salon 2007 Champagne and Chateau Lagrange 2013 Bordeaux to its first class offerings.