Marriott plans to open 12 new Autograph Collection properties in Europe this year, taking the brand to ten new locations.
The expansion will represent 25 per cent European growth for the upmarket brand.
The properties will be:
- Academia of Athens in the Greek capital (pictured above);
- Aegon Mykonos, a beach resort with a spa and private club;
- Hotel Universo, a sixteenth-century palace in the walled city of Lucca, near Florence;
- The Shelbourne, an iconic Dublin hotel founded in 1824;
- Sapphire House in Antwerp, occupying the city’s original Royal Exchange;
- Hotel Querencia de Seville in the Spanish city’s Old Town;
- La Caserne Chanzy in Reims, northeast France, also featuring La Grande Georgette restaurant in a restored firehouse;
- Hotel Banke, near the Louvre in Paris;
- Grand Hotel Suisse Majestic in Montreux, near Switzerland’s Lake Geneva;
- Bernini Rome, near the Italian capital’s Piazza Barberini;
- Schloss Lieser, a castle in Germany’s Moselle region (pictured below);
- The Burdock in Istanbul.
Marriott said the properties each have a “distinct perspective on design and hospitality.”
Since launching in 2010, the Autograph Collection has grown to include 160 hotels, with a global pipeline of almost 100. Marriott categorises it as a ‘premium’ brand, alongside Sheraton, Marriott Hotels and Westin. Its top tier is ‘luxury’, which includes Ritz-Carlton, St Regis and W Hotels.
In January, Autograph Collection added the Dixon in London’s Tower Bridge, which occupies a former courthouse.
“With the depth and diversity of Autograph Collection Hotels, we have the unique opportunity to create one-of-a-kind, memorable experiences for travellers,” said John Licence, VP Premium and Select Brands Europe at Marriott International.
“The brand’s significant growth momentum throughout Europe solidifies it as an established leader in the independent hotel space, and we are thrilled to welcome 12 exceptional hotels to our European portfolio in 2019.”