British Airways has unveiled one of its A320 aircraft with a red nose cone, ahead of tomorrow’s Red Nose Day 2019.
The carrier has raised over £20 million for Comic Relief through its Flying Start partnership which launched in 2010, and has set a target of reaching £25 million in funds for the cause by 2025.
Celebrity look-a-likes will hand out Red Noses (in return for donations) at the carrier’s gates at Heathrow T5, and is encouraging customers who spot the Red Nose Day aircraft to share images on social media using the hashtag #RedNoseDay.
BA said that £2 million of the funds raised “will be specifically invested in projects which focus on early childhood development in communities that British Airways flies to”, including mothers2mothers, an international nonprofit organization dedicated to preventing mother-to-child transmission of HIV, by providing education and support for pregnant women and new mothers living with the virus.
Commenting on the news Alex Cruz, British Airways’ Chairman and CEO, said:
“We’re proud of our longstanding partnership with Comic Relief and what better way to get involved in Red Nose Day than to fly a giant red nose around the globe* on one of our aircraft.
“Comic Relief does fantastic work in the UK and overseas. The funds raised by Flying Start so far are testament to the generosity of our customers, the hard work of our Flying Start team and everyone that supports this work. Let’s keep going to £25 million!”
* The A320 aircraft will in fact travel to various locations across the UK and Europe.