Standard International, parent company of Standard Hotels and the Bunkhouse Group, has announced plans to open properties in fifteen cities.

Its first European hotel, The Standard, London in Kings Cross (pictured above), is scheduled to open this spring. Few details about the 266-room property have been released.

Following a $58 million capital infusion from Bangkok-based real estate development firm Sansiri PCL, new sites are pegged in Paris, Milan, Lisbon, Mexico City, Chicago, the Maldives, Bangkok, Phuket, Jakarta, Hua Hin, Pattaya, Austin, New Orleans and Atlanta. The latter three will be design-focused Bunkhouse hotels.

Amar Lalvani, CEO of Standard International, said: “We have a global pipeline of incredible projects well underway in some of the most interesting places in the world, all with first rate partners.

“Sophisticated hotel owners and developers have taken note of how genuine and rich our culture and creativity are compared to the plethora of soulless ‘lifestyle brands’ popping up seemingly at every turn. We are excited to open the doors of The Standard, London very soon to demonstrate our unique take on hospitality to a new region of the world for us.”