The Indian Hotels Company Limited (IHCL) has ventured into homestay segment in India with the launch of Ama Trails and Stays.
Ama Trails and Stays features a mix of heritage bungalows, guesthouses, and homestays across the country. The hospitality brand has partnered with Tata Coffee for this project which involves nine properties in Coorg and Chikmagalur. Two more bungalows in Goa will be added in next year under the Ama brand.
Guests staying at the Ama accommodations can enjoy experiences like plantation tours, bird watching and golf. Additionally, guests can avail loyalty points through the Taj InnerCircle loyalty programme.
Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, “IHCL has launched Ama Trails & Stays in response to evolving guest needs for local, immersive and authentic experiences.
“We are delighted to partner with Tata Coffee for the first collection of plantation trails leveraging Tata Group synergies. With India’s rich diversity we are confident that we will be able to scale this product to the first 100 units before the end of 2020 and bring distinctive offerings for our guests across the Indian sub-continent.”