Swiss luxury watch brand Parmigiani Fleurier has made its debut in the Indian market with Ethos Watch Boutiques.

Known for their technical skills and master craftsmanship, Parmigiani Fleurier timepieces will be available through five selling points across Ethos Watch Boutiques’ network in the country. Watches from the brand’s Kalpa, Tonda and Toric collections will be available across Ethos boutiques in India.

Davide Traxler, Chief Executive Officer, Parmigiani Fleurier said, “The Indian market for our brand is very unexplored and we identified this opportunity to venture out to a new territory and make investments in India.

“The watchmaking market is more stable today, and there will be obvious challenges along the way while growing and expanding, but with a brand like ours with some very sturdy roots, we can face the future head-on. In Ethos, we have found the right partner and we are delighted to start this exciting journey with them.”

Parmigiani Fleurier watches are priced starting from INR 700,000.

In the past few years, the demand for luxury watch brands has increased in India. Adding to this, Pranav Saboo, Chief Executive Officer, Ethos Watch Boutiques, said “The increase in demand for luxury watches among Indian customers has become very evident of late.

“Parmigiani Fleurier is an exclusive brand that offers something truly unique to customers. Their legacy and craftsmanship is par excellence and I am extremely fond of their exquisite timepieces. It is a proud moment for us and we look forward to being an extension of the brand by representing them in India.”