First, business and premium economy class passengers travelling with American Airlines can expect to see a brand new range of amenity kits the next time they fly with three different designs set to roll out from the middle of February.
The new bags have been developed in collaboration with three different apparel brands, This is Ground, Athletic Propulsion Labs, and State Bags, with each company helping to design the bags for a particular cabin class. Various colours and styles will be made available on a rotational basis.
Inside the bags, passengers will find products from Allies of Skin, Zenology or Baxter of California, depending on their class of travel. However, all kits will include basic essentials such as an eye mask, earplugs, toothbrush and toothpaste.
International Flagship First and Business class
Passengers in American Airlines’ premium cabins on long-haul international services will get a small leather case from leather accessories brand This is Ground.
Unlike the other kits, these can be laid down flat and opened up like a book. A number of different styles are available, with some being longer and thinner and others broader and nearly square-shaped. Depending on the case, it will either be secured shut by a zip that goes around the edge of the bag or with a snap fastener.
Kits will be offered in four colours: black, blue, brown, or beige.
Along with the essentials, the International Flagship First and Business class kits come with skincare products from brand Allies of Skin.
Transcontinental Flagship First and Business class
The kits for American Airlines’ premium passengers on transcontinental flights are noticeably different from their international counterparts, resembling a more conventional amenity kit designed by Los Angeles-based show company, Athletic Propulsion Labs.
There are two designs – a thinner square-shaped bag and a shorter, wider bag. Both feature a zip at the top and come in a simple grey colour scheme.
Products in these kits come from skincare company Zenology, including an oversized eye mask, and a Flyfit hydration pack and earplugs.
International Premium Economy
Designed by State Bags, the premium economy kits are a similar style to the larger square-shaped Transcontinental bags, though these are available in either black or white and feature a partial rendering of a map of Brooklyn in New York.
Skincare products come from Baxter of California.
Speaking about all three new kits, Janelle Anderson, vice president of global marketing for American Airlines, said: “The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while travelling.
“Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience.”
American Airlines has been making a few changes to its in-flight passenger experience, most recently adding the ability for passengers to stream Apple Music at no charge.