VisitBritain/VisitEngland has announced a collaboration with Airbnb to boost local-led tourism experiences in the region. This £500,000 match-funded partnership targets both domestic as well as international travellers.
As a part of this tie-up, Airbnb’s Experiences platform offers handcrafted activities, local-led workshops, trips to the hidden jazz club with a local musician in Peckham, London, and trekking with llamas in the Yorkshire Moors.
Additionally, this collaboration also aims at getting more young Brits to take a short break at home. Commenting on this, Carol Dray, Commercial Director, VisitBritain said, “Our Experiences collaboration with Airbnb greatly amplifies our marketing reach and increases the range and depth of bookable tourism experiences locally, giving people more choice.
“We want to boost demand for travel right now, inspiring more young Brits to take ‘microgaps’ and be advocates for experience-based travel in Britain now and in the future, benefitting local businesses and boosting the economy.”
Hadi Moussa, General Manager, Airbnb Northern Europe said, “Britain has always been a hub of creativity and innovation, with many locals having diverse skills and unique talents that should be celebrated and shared. From young entrepreneurs to charities and small businesses, this new partnership will help open new streams of revenue for local businesses and destinations, while also promoting everything that Britain has to offer.”
To further boost this project, VisitBritain/VisitEngland and Airbnb will organise a series of free regional workshops across Britain during March and April.
This partnership is expected to generate an additional 83,000 overnight stays in Britain.