Singapore is strengthening its position in the MICE segment and has increased its focus on the Indian market. The city welcomed 1.32 million Indian visitors between January and November 2018, marking a 14.4 per cent increase over the same period in 2017.

India is Singapore’s third largest visitor arrivals source market. Singapore Tourism Board is putting together a host of innovative solutions to enhance the MICE travel experience and to optimise the entire event management value chain. The island country offers picturesque meeting locales for team building exercises and leisure outings

STB’s efforts are also focussed on using technology for the benefit of everyone in the MICE segment.

In addition, STB also offers a host of incentive schemes and have partnered with local service providers to maximise the offering of experiences in Singapore. For the BTMICE segment, Singapore needs no introduction as it is a business-friendly city, having being voted by the World Bank as one of the easiest places in the world to do business.