Tata Motors has unveiled its new SUV — Harrier, based on the concept of H5X, a glimpse of which was seen at the Delhi Auto Expo2018.
Featuring Tata Motors new Impact Design 2.0 language, Harrier is available in four variants — XE, XM, XT, XZ; and in five shades — Calisto Copper, Thermisto Gold, Ariel Silver, Telesto Grey and Orcus White.
The SUV, built on Optimal Modular Efficient Global Advanced (OMEGA) architecture, is powered by the cutting-edge Kryotec 2.0 Diesel engine and comes with a multi-drive mode that allows the driver to wheel through different terrains.
Additionally, Tata’s new launch is loaded with safety features like the advanced electronic stability programme (ESP), six airbags and child seat ISOFIX anchor points.
Guenter Butschek, Chief Executive Officer and Managing Director, Tata Motors, said “We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honoring the same commitment, I am elated to present to you the Harrier today.
“With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come.”
The company has also introduced a rewards programme for members of the SOUL programme, comprising of Tata SUV owners who can gather and redeem points to win benefits.
Harrier will be available at a starting price of ₹12.69 Lakhs.
Prealene Khera
