The German luxury carmaker, Mercedes-Benz’s 25th-anniversary celebrations in India correspond with the 19th edition of its flagship golf property — The MercedesTrophy 2019.

This also happens to be India’s longest running and top amateur golf tournaments, which will see 2,200 amateur golfers play across 11 cities in India, through February and March. The top three golfers from the India tournament will qualify to play at the prestigious international finals in Stuttgart in October 2019.

MercedesTrophy will see a network of India’s top corporate leaders and Mercedes-Benz customers, come together to enjoy this experience, a novel and indirect marketing initiative to provide a brand immersion.

According to Martin Schwenk, the newly appointed Managing Director and Chief Executive Officer of Mercedes-Benz India, MercedesTrophy is part of the brand’s ongoing efforts to engage with its customers in new ways, through events that reflect the same luxury philosophy as the brand.