The Millennium Hotel in Mayfair will reopen in Spring as The Biltmore, after moving to Hilton’s LXR brand.
The luxury hotel is on London’s Grosvenor Square, and closed in July 2018 for a multi-million pound renovation project which saw designers Goddard Littlefair revamp its 257 rooms and 51 suites.
In the meantime, Hilton has signed a management deal with building owners Millennium and Copthorne Hotels.
The two groups have confirmed to Business Traveller that the hotel will be managed and operated under the Hilton LXR brand (pronounced L-X-R – not a slurred attempt at saying “luxury”), and so guests will only be able to participate in the Hilton Honors rewards scheme.
LXR launched last year with the Habtoor Palace in Dubai, when a project in Al Habtoor City saw three Marriott properties join Hilton brands.
The Biltmore will be the first European LXR property.
It will feature an alfresco terrace, cocktail bar and fitness suite. Hilton has also announced “culinary concepts headed by internationally-renowned chefs”, but without further details.
The hotel also has a 500 sqm ballroom with 700-guest capacity, and several smaller suites.
When asked why the hotel was not reopening under a Millennium brand such as the high-end Leng’s Collection, as the Millennium website suggests it was going to be, the group said they had decided to be “part of the energy of the LXR brand.”
Patrick Fitzgibbon, Hilton’s Senior Vice President, Development EMEA, said:
“LXR is designed to bring together the best of luxury in global destinations. The Biltmore, Mayfair is a stunning addition to the new collection and prestigious extension to Hilton’s growing luxury portfolio in London.”
A spokesperson for Millennium told us:
“Millennium and Copthorne Hotels has a long and successful history with Hilton, with several properties already managed by or branded with Hilton, in the US and South Korea. The Group is now excited to partner with Hilton’s most luxurious collection, LXR Hotels and Resorts, which is launching in Europe with this hotel.
“This association will position The Biltmore, Mayfair as a key luxury destination, with access to the powerful reservation engine of Hilton, its active loyalty programme members and its experience with luxury operations, all of which will help the hotel to ramp up and stabilise its performance as quickly as possible.”
