British Airways has launched a virtual reality initiative at Heathrow T5, to encourage more of its customers to upgrade to Club World.
Passengers can take a “tour” of the carrier’s Club World cabins using VR glasses available at BA’s T5 check-in desks, enabling them to get a 360-degree view of the seat, bedding and dining.
The headsets have been provided by tech start-up company Skylights, which participated in the Hangar 51, an accelerator programme run by BA’s parent company IAG which gives companies the opportunity to trial products and initiatives with real customers.
Skylights also trialed its VR headsets inflight with Air France last year, and more recently with Alaska Airlines.
The new service is one of a number of tech initiatives currently being launched or trialed by British Airways.
The carrier is set to launch new digital bag tags in January, and is trialing access to digital titles in its lounges and inflight.
