NH Hotel Group is set to open a 190-room Nhow Hotel in London in summer 2019.
First reported by Business Traveller in 2015, the four-star property will be located between the City, Islington and Shoreditch, in the 250 City Road development designed by Foster + Partners.
Themed ‘London Reloaded’, NH Hotel Group said the interior design by architect James Soane will combine British icons with unconventional contemporary elements. These include a Big Ben rocket sculpture in the lobby and a wood installation around an LED fireplace.
Across eight storeys the hotel will feature a restaurant, bar, gym, networking spaces and meeting rooms.
Restaurant The Bell will be a modern take on a traditional British pub, with green leather seating coiling, tables featuring cockney rhyming slang and gold bell lights reminiscent of church bells. Meanwhile a central pillar will feature a pixelated LED grid with moving images.
Maarten Markus, Managing Director Northern Europe of NH Hotel Group, said: “As a vibrant, international metropolis, London is the perfect location for a Nhow hotel.
“Cosmopolitan cities are inherently dynamic, ceaselessly producing new cultural, social and artistic trends. Our Nhow hotels are an expression and measure of this dynamic.
“Nhow London will reflect both the industrial past and technological future of its location and will become a creative hub for the neighbourhood.”
It will be the UK’s first Nhow hotel. Existing locations include Milan, Rotterdam, Berlin and Marseille.
Operator NH Hotel Group was bought by Thailand-based Minor Hotels last month.