Marriott has announced plans for 15 hotels across Japan under its Fairfield by Marriott brand.
The group has signed 12 Fairfield properties in the Japanese prefectures of Kyoto, Wakayama, Mie, Gifu and Tochigi, and expected to open a total of 15 hotels by 2021.
Locations will include Miyazu, Kyotamba and Minamiyamashiro in the Kyoto Prefecture, Mihama and Odai in the Mie Prefecture, Chikatsuyu, Susami and Kushimoto in Wakayama, Mino, Gujo, Shokawa and Seiryu Satoyama Park in Gifu, and Utsunomiya, Nasushiobara and Motegi in Tochigi.
The hotels will all be new-build properties, located “either at or within short walking distance of the roadside service areas of Michi-no-Eki along the national or prefectural routes or highways”, and will feature between 46 and 96 rooms.
The hotels will be built in a factory using modular construction techniques before being assembled onsite.
The Fairfield by Marriott brand currently comprises over 950 properties, mainly in the US but also with locations in Canada, India and Mexico.
According to the group the brand “is designed for today’s traveller who is looking to be productive on the road, whether for business or leisure”, with features including free wifi and hot breakfast, and separate living, working and sleeping areas.
Commenting on the news Craig Smith, President and Managing Director, Asia Pacific, Marriott International, said:
“Japan has been experiencing robust growth in inbound tourist arrivals in recent years. This year alone, Japan has welcomed more than 20 million international travelers and is on track to reaching its goal of 30 million visitors by 2020.
“We see that, while there is increasing demand to explore destinations outside of the popular gateway cities, there is currently a limited amount of accommodations in these more remote areas.
“Together with Sekisui House, we believe in the potential of capturing this growing trend with the simplicity and reliability of Fairfield by Marriott hotels to showcase our commitment to providing warm hospitality in emerging destinations across Japan.”