Aer Club, the loyalty programme of Irish carrier Aer Lingus that allows members to earn Avios, has gained a million members in two years.
The scheme, which launched in November 2016, sees members collect the reward currency when they fly Aer Lingus or shop with partners such as Irish supermarket SuperValu and designer outlet Bicester Village.
Avois can also be gained at the Aer Club eStore which includes retail, hotels and car hire across Europe and North America.
The Aer Club launch marked a move away from a miles-based programme to one based on spending.
Members get up to 12 Avios for every pound, Euro or dollar spent.
As well as Aer Lingus, Aer Club members can get points on flights with BA, Cathay Pacific, Qantas and United, and spend them with BA and Iberia, who are also members of airline group IAG.
Aer Club has four tiers which unlock perks such as lounge access, complimentary inflight wifi and priority boarding.
The programme has 152,000 members from the UK and Europe, 450,000 from Ireland, and 267,000 from the US.
Mike Rutter, Aer Lingus Chief Operating Officer at Aer Lingus, said: “We are delighted to have reached one million members before Aer Club’s second birthday. It is great to be recognised for having the largest travel rewards programme in Ireland.
“Aer Club is a unique rewards programme as it allows members to collect Avios not just when flying but also when making everyday purchases. We work with partners that we know will appeal to our members and we plan to continue developing the AerClub offering, creating even more ways for our members to collect and be rewarded.”
