ITC Ltd’s home-grown luxury chocolate brand, Fabelle has launched India’s first ever ruby chocolate at ITC Grand Central, Mumbai. Fabelle’s Ruby Gianduja was announced in collaboration with celebrity chef, Sarah Todd, and world’s leading cocoa producers, Barry Callebaut. Right ahead of the festive season, this limited edition offering is all set to redefine the Indian chocolate market with its one of a kind chocolate.

Made of ruby cocoa beans found in Brazil, Ivory Coast and Ecuador,  ruby chocolate was introduced to the chocolate industry last year and has been a favorite among connoisseurs. Fabelle’s Ruby Gianduja strikes a delicate balance of ruby chocolate and hazelnut paste. It is individually wrapped in specially designed ruby colored tin boxes.

Priced at ₹1295, this limited edition Fabelle’s creation comes in a box of 12 cubes and is available across all boutiques at ITC luxury hotels in India.

Hemant Malik, Divisional Chief Executive – Foods, ITC Ltd., said “Fabelle was launched in India with the mission to redefine the chocolate segment in the country and I am extremely happy that the brand has already received unparalleled patronage from discerning customers. It is a proud moment for Fabelle Chocolates as we introduce the very first Ruby Chocolates to the Indian chocolate connoisseurs. It has been our continuous endeavour to provide unique chocolate experiences to the Indian consumers and today’s launch is a firm step in that direction.”

Shruti Nair