Tourism Australia, in partnership with ESPNcricinfo has launched a content series- UnDiscover Australia ahead of India’s upcoming cricket tour of Australia.
This content series aims at highlighting the offbeat travel experiences in Australia. It features Shibani Dandekar, ESPNcricinfo presenter and actor, exploring the five Australian States that are hosting matches including Western Australia, Victoria, New South Wales, South Australia and Queensland.
Additionally, the series also focusses on interactions with Australian cricketers Shaun Tait, Brad Hogg, Brad Hodge, Ed Cowan and Andy Bichel who along with sharing their cricketing knowledge, will also showcase their hometowns and Australia as a holiday destination.
John O’Sullivan, Managing Director, Tourism Australia said, “Tourism Australia is keen to gain a greater share of the Indian outbound travel segment and attract more High Value Travellers to Australia by best leveraging the growing influence of the digital medium, especially through effective content partnerships that best showcase the diverse range of Australian experiences. Our renewed marketing focus is on fewer but bigger, bolder and more impactful campaigns and the partnership with ESPNcricinfo is in sync with this strategy.” tourism.australia.com