Accorhotels is experimenting with a hotel concept which allows travellers to design their own room.

The trial is being conducted at the Pullman São Paulo Vila Olimpia hotel.

The #360ROOM initiative, sees guests able to  “…choose the arrangement of the walls, move the bed to face the window or away from the sun, and even have your own clean, dry and pressed clothes in the wardrobe.”

Putting the movement of the walls to one side (if such a thing is possible), the room allows guests much greater choices as to their preferred environment.

Fully connected, the room is controlled by an iPad allowing the lighting to vary between “calm” and “party” mode.

An induction-based smartphone recharging system has been introduced, removing the need for plugging in your phone the moment you get into the room, and vegetation inside the room is “to echo the close relationship that we maintain with nature”.

The experiment has seen Accorhotels partner with Aqcez, a Brazilian company which specialises in architecture, engineering and technology.

Aqcez has installed electronic controls on all the furniture “meaning the room can be endlessly adjusted” according to Accorhotels.

“The #360ROOM is one of the ways in which we can show our guests how important they are to us. By combining state-of-the-art technology and design, we want to provide them with the best experience possible in our hotels”, said Patrick Mendes, AccorHotels’ CEO for South America.

The group has also published an interactive timeline, looking at hotel room design from 1910, through to the present day and onto its vision for 2030.