Flybe has unveiled a new streamlined livery which will be gradually rolled out across the carrier’s Bombardier Q400 and Embraer 175 aircraft over the next six years.

The white and purple design will replace the current all-over purple livery – and indeed the previous white and blue design which still flies on a few of the carrier’s aircraft.

Aircraft will be repainted at a rate of ten per year, within their planned re-painting and maintenance programmes, and four new Embraer 175 aircraft set for delivery in July 2019 will arrive with the new design.

Flybe said that the new livery “was created and developed by the airline’s own in-house team and features a cleaner, more modern, streamlined design when compared to the existing all-over purple”, adding that the look “more strongly reflects an awareness of the airline’s brand positioning ‘Close to You’ which emphasises Flybe’s passion for connecting regional communities”.

The airline currently operates around 50 Bombardier Q400 aircraft, and 17 Embraer 175 and 195s. Flybe recently said it would return all of its leased Embraer 195 jets by 2020, as part of plans to reduce the size of its fleet.

Commenting on the new livery Flybe CEO, Christine Ourmières-Widener said:

“Today marks a memorable new chapter in our airline’s history. To date, almost every part of our business has been touched by our ‘Close to You’ brand refresh and so refreshing our aircraft livery plays a significant part of strengthening that positioning as well as being an integral part of the ongoing programme to reinvigorate our fleet. The best part is that, by careful planning, we will achieve this at no additional cost to the business.”