British Airways has announced that it will improve its short haul business class food.
From September 12, 2018, the airline’s Club Europe cabin will see new menus with improved recipes and signature warm breads. There’s also what the airline is calling “a commitment to provenance, with dishes developed around key British ingredients.” Launch options will include shaved Herefordshire roast beef on a tartar cream with rocket, British Reared Pork sausage and mash and a celebration of British cheeses.
On the airline’s longer short haul flights to destinations such as Faro, there will now be a choice of two hot options and one cold. Menus on flights to and from Heathrow will also be changed twice a month, rather than monthly (flights to and from Gatwick will continue with monthly menus).
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We’ve been investing in our meals for customers – our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short haul Club Europe cabin too.
“Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients. Our focus on provenance will also deliver seasonal dishes from around the British Isles.”
As well as enhanced food, the airline will also be refining the beverages on offer, with new wines served in quarter bottles and coffee provided by British speciality roaster, Union Hand-Roasted coffee.
Short haul economy customers will also see the new Autumn M&S On Board menu launch. New items include a chicken and bacon sandwich and a new vegetarian café sandwich selection called ‘Life On The Veg’.
