Tourism Fiji is focusing on the Indian traveller. With an increase of approximately 28 per cent in visitor arrival, India is considered to be one of the fastest growing tourism markets for Fiji. Therefore, Tourism Fiji has been launching campaigns across India to further strengthen its position as a leisure as well as a MICE destination.

#BulaHappiness is one of its recently launched brand campaigns in India. The campaign video highlights some of the best places and experiences that you can enjoy in Fiji.

However, Tourism Fiji is not just targeting metro cities, but is also focusing on Tier II cities, and is supported by Fiji Airways in this effort to develop connectivity.