Lotte Hotel Seoul is opening its refurbished Executive Tower on September 1 following a renovation that will see the introduction of one of South Korea’s largest club lounges as well as an increase in the size of the guestrooms.
Located on the 16th floor, the new Le Salon is available exclusively for Executive Lounge customers and offers a premium dining experience complete with live cooking stations and table service. Breakfast, light snacks, afternoon tea are available, as is a happy hour with cocktails and drinks served by professional bartenders and baristas.
Along with F&B additions, the lounge also features a Valet Box for guests to request laundry services along with packing and unpacking services for guests on a tight schedule.
On the floor below, meanwhile, the new Executive Tower features the Sky Lobby with private meeting rooms and other business facilities, along with a front desk with one-on-one check-in and checkout services.
Elsewhere in the tower, the hotel’s two-Michelin-star restaurant Pierre Gagnaire a Seoul is returning on the 35th floor. Serving modern French cuisine, the restaurant has added a lunch menu designed specifically for business meetings that can be enjoyed in under an hour.
Pierre’s Bar, meanwhile, will offer new signature cocktails – 10 to be exact – along with a comprehensive selection of single-malt whiskeys. Guests can also sign up to become members of the bar’s PG Bar Membership, a new scheme with Gold and Platinum tiers that entitles holders to single-malt whiskeys and champagnes along with 30 per cent discounts on snack dishes and a complimentary “keeping box” service.
The hotel’s rooms have also undergone a radical change, having been reduced from 373 to just 278, thereby expanding the space offered in the standard Deluxe Rooms. In particular, Lotte Hotel Seoul is adding new mattresses in the rooms based on Simmons’ Beautyrest Collection along with a Styler clothing management device in the suites – the first Lotte Hotel to offer such a feature.
The piece de resistance of the new tower, however, is the 460sqm Royal Suite, into which Lotte Hotels and Resorts invested KRW4.1 billion (US$3.6 million) alone. Designed for visiting dignitaries more than regular travellers, the suite features Simmons’ most premium mattress collection, Black Label, and even has a grand piano in the living room along with a private fitness area with equipment from TechnoGym.
UK-based GA Group was behind the new interior design of the new Executive Tower, which incorporates Korean elements and artwork.
The tower previously operated as the Gangbuk district hotel’s New Wing, and was closed for renovations back in July last year.
Last year, Lotte Hotels and Resorts opened the new Signiel Seoul in the southeastern Songpa-gu district, situated on levels 76 to 101 of the 555-metre-tall Lotte World Tower, the fifth tallest building in the world.