Members of Hyatt’s World of Hyatt loyalty programme will soon be able to earn and redeem points on stays at independent properties operating as part of the Small Luxury Hotels of the World (SLH) group.
The collaboration, which is expected to take effect at the end of the year, will add SLH’s more than 500 independently owned hotels around the world to World of Hyatt members’ earning and redeeming options, provided they conduct their bookings through Hyatt channels.
Mark Hoplamazian, president and CEO of Hyatt, noted that the collaboration would add “many new locations in Europe and Asia” in particular to the options available to World of Hyatt members.
Currently the agreement between the two companies doesn’t appear to offer members of SLH’s Invited loyalty programme – which was rebranded last September from the former The Club scheme – access to all of Hyatt’s 700 properties.
For the time being, SLH appears to be viewing the partnership primarily from the perspective of its member hotels.
“We are constantly looking for ways to add value for our many independently spirited hotels. This coming alliance with World of Hyatt does just that,” said Filip Boyen, CEO of SLH.
“Our work together will allow World of Hyatt members to enjoy loyalty benefits across a wider choice of small independent luxury hotels. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt programme’s more than 10 million members.”
Hyatt relaunched its own loyalty programme as the new World of Hyatt in February last year, aiming to add more tiers and giving members more ways to accrue status in the programme.